Global Village Agency

The Hispanic population of the United States as of July 1, 2015, was 56.6 million, making people of Hispanic origin the nation’s largest ethnic or racial minority. While an increasing number of US Hispanics are bilingual more than 82 percent of Hispanic adults say they speak Spanish and, according to studies by the Pew Hispanic Center, 95 percent say it’s important for future generations to continue to do so. That makes reaching out to US Hispanics in Spanish more important than ever. Similarly, more than half of Spanish-speaking Hispanics say they are more loyal to companies that show appreciation of their culture by advertising in Spanish. US Hispanics accounted for billions of dollars of e-commerce purchases made in the United States. Knowing this, you can understand why you need to communicate the right messages in Spanish.  Global Village is here to help.